Ingenious Bus Adverts That Would Make Us Do A Double Take If We Saw ThemBy Israel O
Advertising a product is an important part of marketing, at least if you want to persuade people to buy your product. It’s a good idea to spare no cost when it comes to advertising, however, a good advert doesn’t necessarily have to be expensive to stand out. In contrast, a creative and never-done-before idea will send your business skyrocketing with sales. Since several companies are probably offering the same products and services, you have to do something outstanding to make consumers want to choose you out of the bunch.
Now, enter the bus. In the advertising world, that’s about 35 feet of moving billboard ripe for the taking, and the best ads among them are truly a sight like no other. Wanna see what we mean? Just take a look at the extraordinary ads in this list!
Flying High Over Competitions
Throughout 2020 and the better part of 2021, the Coronavirus epidemic affected the whole world and brought all normal activities to a halt. The travel industry wasn’t exempted; they had to stop all flights. Now in 2022, everyone is excited to go on a vacation.
Although this Air New Zealand ad is a few years old (an eternity in advertising), it is still very relevant today. They were able to execute interactive bus ads that just stood out. We’ve booked our flight, what are you waiting for?
Magical Genie Lamp
Now, this is one creative bus ad. When Aladdin was released, Walt Disney went big on promotion and ran several ads for the movie, but this particular bus ad stood out the most. Disney really went all out to make the movie a must see.
The designers who painted this ad made it realistic by positioning the lamp’s mouth next to the bus’s exhaust pipe. This gives the illusion of an active smoking lamp coupled with a bright painting. We’re sure everyone wanted a spot on this bus.
Snake On A Bus
The zoo business must be slow because this is not the only zoo ad you’ll be seeing on this list. Connecticut’s Beardsley Zoo took the initiative to create an everlasting and out-of-the-box advert that would go a long way for them.
They created a giant snake illusion sliding in and out of the bus. Have no fear, not real. However, it doesn’t do much to quell the fear people must have felt from seeing the ad for the first time considering how realistic it looks.
Always Run Zoo Ads
Up next, another zoo ad, because who doesn’t love drawing animals on buses? It appears these zoo owners must be running low on business and have discovered a new way to reach more audiences with a simple yet captivating ad on a bus.
This time the National Zoo and Aquarium in Canberra, Australia came up with an excellent idea to pull crowds back to their zoo. Their bus advertising shows several wild animals such as kangaroos, lions, monkeys, leopards, and bears painted on several parts of the bus.
Those in charge of marketing and promoting Ghost Rider must have done a lot of thinking. They decided that the best possible way to promote the movie was by using a ride. Except this time, it wasn’t a motorcycle, but a bus.
Merely looking at this photo, you can tell this advert was a classic and must have made a lot of waves at the time. The fact that Nicolas Cage was the lead actor made it a must-watch for a lot of people.
Let’s Share A Kiss
It’s one thing to put ads on buses, but it’s quite another to perfectly place ads on sliding doors. They can be tricky because it’s easy to misplace the ads. However, with the services of a brilliant advertising agency, you have nothing to worry about.
This ad for Smint breath mints was able to hit the mark with their perfect sliding door ad. It shows a man and woman getting ready to kiss when the door opens and finally sharing a kiss when the door is shut. Brilliant!
First Class Dream Becomes A Reality
It’s everyone’s dream to fly first class — the comfort factor is amazing, and let’s not forget the excellent meals, free drinks, great restrooms, and amenity kits. Just imagine the joy and excitement you feel when you fly first class.
This ad will put you in first class at zero cost. With a simple and genius sticker, watch your dreams turn into reality. The best part of this ad is that it’s easy for people on the street to see the passenger’s face well.
Who Let The Dogs Out?
For a second, they had us, too. We thought it was a real man holding on for dear life while walking four dogs. But it’s just an advert promoting Tiernitos dog food company. Fun fact, in Spanish, Tiernitos means “little tender”.
In this ad, we see a man at the back of the bus holding four dogs while they chase after Tiernitos’ dog food. Even though it’s just a painting, never take this many dogs out on a walk all by yourself.
The X-ray Bus
This bus advert has an eerie air about it. It might just be a painting, but it gives the feeling of how vulnerable people are behind all the walls they build to hide their true nature. This is how we look underneath it all.
A rather unsettling idea by this bus company. If an X-ray bus really existed, we are sure a lot of people would hesitate to go for a ride. It’s human nature to hide their dirty laundry, so of course it wouldn’t sit well with many.
Bringing Safari On A Bus
Kids play a huge role for marketers when they want to try and sell a product. As long as the ad captivates the little ones, they don’t mind sulking, throwing tantrums, and crying until they get what they want.
Kids have a huge influence on their parent’s buying decisions. So it’s no surprise this safari advert is putting great emphasis on kids and education. Putting safari on a bus also makes it easier for parents to want to experience nature in person.
Flipped Out Bus
We had to turn our phones the other way to be sure we weren’t mistaken. But this is a brilliant advert by Ben and Jerry’s chocolate company. They have never been shy to give us clever flavors like Wavy Gravy, Chubby Hubby, and Dastardly Mash.
These flavors through the years have gotten people’s attention and made them stand out. They decided to get people talking once again with their new ice cream flavor, Flipped Out. They literally posted the ad upside down to drive home their point.
How To Lose Weight
This ad is a little insensitive to many, but we can’t deny the brilliance. WeightWatchers is a global wellness company that offers weight loss, fitness maintenance, and various health services to manage and promote a healthy lifestyle and diet programs.
Criticize the advert all you want, but there’s no denying the brilliance and creativity behind it. If you feel you need to lose a few pounds, we suggest you sign up for WeightWatchers, because if you don’t, we can guarantee they’ll always be watching you.
Men At Work
If you haven’t heard of monster.com, you’re missing out. It’s a website for job searches, career advice, and hiring resources. The company decided to do an ad on a double-decker bus for promotion. We must say whoever thought of this deserves a raise.
The brilliant use of shadowing makes the two gentlemen standing on the ladder and washing the bus look real enough for passing drivers to do a double take. The Chinese writing also translates to “Stuck in the wrong job?” We bet several people applied after seeing this ad.
The Big Sized Chocolate Bar
Mars Chocolate is by far one of the largest chocolate brands. Established in 1911, the brand has been going strong for well over a century. The company decided on a unique ad to promote the goodness of their chocolate and remind people they never left.
The ad sticker perfectly imitates the goodness and richness of the chocolate. We aren’t even going to get started on how real it looks. But imagine seeing this truck on the road — we bet you’d stop at the next chocolate store.
Batman In Gotham
We’ve seen a few movie ads on this list, but this time, it’s the critically-acclaimed (well, maybe that’s a bit of an overstatement) movie, Batman Vs Superman. The Dark Knight faces Superman in a movie that featured one of the most iconic duels and superhero face-offs in film history.
Although the movie was a big flop and the bus ad doesn’t really stand out, we still find it funny because of the coincidence. The bus ad read Gotham and the bus was accidentally driving towards a town in the UK called Gotham.
Super Flexible Bus
If you are looking for the perfect ad to attract people to your business or company, then you should consider doing something extraordinary and adding nice wordplay to drive home your point. This ad is everything we just mentioned.
Not everyone is a huge fan of banks and the services they offer like loans, mortgages, and auto loans. But at Community First Credit Union, they were able to impress people with this super stretchy and flexible ad on this bus.
King Kong Doing His Thing
Now we really are in awe as to how realistic this bus ad is. We know how gigantic King Kong is and crushing a bus with one hand is something he can do without even batting an eyelid, and here he is proving just that.
The company in charge of this advertisement spared no cost in using visual effects to make this advert as real as possible. They deserve all the praise for this concept. This would make anyone want to go into the cinemas and watch this movie.
Now, this has got to be the most hilarious ad so far. This man must be wondering why people on the streets keep looking at him and giggling. We don’t blame them, if we saw this ad too we wouldn’t be able to keep from bursting out laughing.
The company thought it would be amusing and appealing if they left out the heads of their models and just allowed innocent passengers to do the work for them. It turned out to be a magnificent idea because it indeed got people talking.
Perfect Optical Ad
Have you ever thought about the best way to advertise optical services? Think no more, Specsavers has saved us the trouble by bringing to us something you’d never have thought of. The ad was executed impeccably and we just love it.
At first glance, it looks like the bus had backed into a signpost because of the driver’s bad eyesight. From this advert we learned two things; one, keep a reasonable distance, and two, you need to visit the eye doctor once in a while.
Clean And Beautiful Netherlands
The Netherlands is known to be a very clean and litter-free country. This is possible because of their recycling initiatives and government contributions. This advertising campaign by the government is a friendly reminder to the citizens to always keep the streets clean at all times.
We believe the message was passed across perfectly with this picture of the workers clearing out waste. Although you only get to see this ad when you’re driving or walking behind the bus, it’s still a very effective way to pass across the message.
London In Norway
How do you get people to book tickets with your airline when they are traveling to London? Norwegian.se found a solution by being very creative with this bus ad. One thing London is known for is the red buses that are everywhere in the city.
Although they couldn’t bring the original red buses from London, they were able to make their local buses look exactly like London buses by “painting” them red and even adding London plate numbers to the buses. Creative right? Book that flight now!
Go Nuts Like The Peanuts
This time it’s The Peanuts, one of the most popular and oldest comics that ran from the 1950s to 2000. In 2015, an animated adaptation of the comic was released called The Peanuts Movie. The company decided to do a bus ad to promote the movie.
Since the characters in the animation are school children, they decided to make use of school buses to promote it by painting our favorite characters on the bus as if on their way to school. This reminds us of our childhood.
How To Stay Fit
One advantage of bus ads is they make a huge statement. They are always on the move and attract several people by simply going about their businesses. If you’re thinking of a good way to promote your business then try bus ads.
If you don’t know the product, this bus ad by Trimax is enough to identify what they do. Instead of going on about the services they provide, they just show a narrow waistline with a belt and that’s enough to pass the message across.
Easy Reverse Psychology
In simple terms, reverse psychology is getting someone to do what you want by pretending you don’t want them to. This designer has a huge sense of humor and successfully applied reverse psychology in this ad. It must have been a great success.
Oat-Ly says they shouldn’t be pushing their products on a bus when people just want to get on the bus, but are indirectly doing so. We have to commend this creativity and we are pretty sure they had an increase in demand after this.
People love a good and innovative advert, and we have seen several companies go to extreme lengths just to make their ad stand out. This time, this bus is covered all over in dirty laundry and the ad is for a laundry detergent.
The concept is incredible and sure had a lot of people in the streets talking and looking for a long time in amazement. To be honest, it’s fascinating, but what happens when it rains or when passengers want to have a look outside?
A Heartfelt Ad
To pass across a heartfelt message, sometimes you don’t need an epistle or a long paragraph, you just need a very powerful image and a few words to hit home. And that is exactly what this bus ad is about.
In an attempt to educate people on how to treat animals and advocate for an end to factory farming, they wrapped the bus with images of captive animals and a strong message that reads, “They can’t ring the bell when they want to get off.” Painful but truthful reality.
The Best Toothbrush
There are so many toothbrush and toothpaste companies all over the world, and to increase your demand, you need to do something incredible that will stand out. Dr. Best thought to utilize this statement with this bus advert to promote their flexible toothbrush.
This innovative idea is top notch and even though the brand may not be a popular one, we hope they were able to capture the market with this idea of theirs. If bendy straws can do it, so too can toothbrushes.
Always Keep Your Distance
With a car sticking out from the back of the bus, it’s guaranteed that after seeing this ad you will keep your distance without even being told to. Although we don’t know what company is associated with this ad, we guess it’s an insurance company.
But even without the words in the ad, the company responsible has been able to pass the message across. So keep your distance and avoid speeding if you don’t want to get in an accident that looks exactly like this.
Say NO to Vandalism
This time around, the ad is placed on the back of a bus seat and not on the bus, and they didn’t mince words one bit. It strongly warns against vandalism and graffiti, those who are caught will be arrested and will face the full extent of the law.
Graffiti over the years has become a huge cause for concern in many big cities. The funny part of this ad is that the passenger’s physique matches that of the man in the advert, and at first glance, it looks like the man got arrested.
No Ifs, Butts, Or Maybes
Having a colonoscopy is terrifying and at the same time embarrassing. Not many of us enjoy the idea of someone touching our bum in the rectal examination room. But it’s still something we have to do to make sure we are healthy.
The Colorectal Association of Canada succeeded in encouraging people to feel less ashamed of making that stop at the hospital for a colon scan. It’s a little weird to see bums on a bus, but now we wouldn’t mind going for a check-up.
Pose For The Camera
This company didn’t need an elaborate space or a huge sign to promote its product. All they needed was a small space close to the wheel to execute an excellent ad like this. Who would have known a camera lens and bus tyre looked similar?
This ad proves that if you have the perfect designers with a creative mind and intelligent space management, you can come up with the most incredible campaigns to push your products and make people purchase them without spending so much money.
Let’s Go Skating
Here’s a brilliant way of incorporating the bus wheels into your advert. The other one was a camera, this time it’s a skateboard. The ad was done for a competition called the Real Street X Games, one of the most talked-about competitions in skating.
The skateboard is located in a spot that makes it look as if the wheels of the bus and the skateboard are one and the same. When the bus moves, the skateboard also moves. A brilliant idea that makes us want to pick up our skateboards.
Kraken The Monster
No this isn’t Kraken, the legendary monster who made a special appearance in The Pirates of the Caribbean, this is a brand of rum with the same name. Kraken the monster was a giant octopus known to pull ships and sailors into the ocean.
But this time it’s pulling on the bus. Someone should’ve monitored this squid’s drinking. Everyone knows that when people have one too many drams they can get a bit rowdy. Nothing like destroying a bus to make your friends realize that you might be in need of an intervention.
Play Some Music
We’re not sure if this is an advertisement for a product because there is no brand name or logo. Whatever this is, it’s still an innovative way to make use of the parts of a bus to create a wonderful illusion like this one.
This is an accordion bus also known as a banana bus. And because of its bendy nature, it looks as if the person is really playing the instrument. Regardless of the reason behind this design, it’s still a creative technique put to good use.
Illuminating With Duracell
Duracell is an American manufacturer of alkaline batteries, rechargeables, smart power systems, and flashlights. This time around, they had a brilliant idea of promoting their latest flashlight by positioning the flashlight on the headlights of the bus to make it look real.
This innovative style of advert is creative and not only did they make the flashlight look as if it was illuminating the headlights, but they also used this trick on the stations of the bus’ map routes. Don’t you think you need a new flashlight already?
This advert here has nothing to do with the exterior of the bus, but rather the interior. They used straps in the bus to promote a new wrist watch model. Once you put your hand in the strap, it looks as if you’re wearing a watch.
The Big Pilot’s watch is definitely worth trying out. This design not only stops you from falling, but you also get to wear a watch for free. We hope whoever came up with this idea had a raise at the end of the month.
Do you remember we explained to you how hard it was to put ads on sliding doors? Well, here’s another success. To ensure increased viewership on Nat Geo Wild, they decided to arouse people’s interest with this cool ad for Shark Week.
The idea is perfect and whenever someone decides to get on the bus, the shark’s mouth opens as if to eat the person, and when the door closes, so does the shark’s mouth. A very brilliant idea, if you love horror movies, then you’ll like this.
Relax And Enjoy Your Ride
This time it’s the worldwide furniture giant, Ikea. The Swedish company advertised their product on a bus using this placement technique. Seen as one of the biggest furniture retailers since 2008, they opted for something different just to stand out.
One thing about this ad is that it has to be properly placed so that when people sit on the bus, it looks from the outside as if they are having a good time relaxing on the chairs. We’d love a ride in this bus.
Get Your News Fresh
This person decided to create an out-of-the-box, extraordinary ad for The Dallas Morning News. Through this ad, we get to know what a hound dog and recent news have in common, which is bringing us the latest happenings in the city and beyond.
If you didn’t know, hound dogs are known for picking up scents. This ad tries to portray the fact that Dallas Morning News has fresh and up to date news that you just need. We are very sure they had an increase in newspaper sales.
Just like the Ikea advert, this time it’s an ad for an energy drink. This one creates an illusion that’s funny when the passengers are on board. Although the passengers might not get it, the people on the streets would certainly be amused.
The ads show passengers cycling very hard to power the bus. That alone is enough to tell you how powerful the energy drink must be. How else would five people be able to power a bus? X4 energy drink is apparently the only way.
Upside Down Dimension
If you haven’t heard of Stranger Things then we wonder where you have been. Stranger Things is a popular show on Netflix set in the 1980s in a town called Hawkins, where a teen with supernatural powers escapes government plans.
This horror TV show talks about a world called the upside down — an alternate dimension existing in a parallel universe. It’s no surprise Netflix came up with an upside-down ad to promote the show. It’s called Stranger Things for a reason.
Take A Bite
The next new thing is using sliding bus doors to create moving images, and all the ads on this post succeeded in executing it effectively. In South Korea, this company also used this moving technique in promoting their product on this bus.
Although it’s difficult to tell the name of the company in this ad, we can see a man trying to eat a bar of chocolate. When the door fully opens, the man successfully eats the chocolate bar in one big gulp.
Horton The Elephant
Horton the Elephant is a fictional character in Dr. Seuss’ books Horton Hears a Who and Horton Hatches The Egg. This bus ad for the movie implies that Horton’s weight is too much for the bus and he ends up crushing it.
The other characters also appear to be sitting in the bus with Horton on it. It turned out the movie was a box office hit with over 298 million dollars made. Looking at this ad, we wouldn’t mind rewatching the movie.
When you think of logistics companies, you can’t help FedEx coming to mind. Although the competition is stiff, FedEx always has a way of standing out. FedEx’s “Always First” campaign was very successful in gaining people’s attention when it ran.
This photo shows a FedEx truck on its way to deliver packages. The truck also throws shade at DHL, with the rear end of the bus painted yellow, implying that no matter how hard DHL tries, they could never catch up with Team Purple and Orange. Creative!
Glow In The Dark
If you want to promote a new technology, you need to do something extraordinary to prove that what you’re about to unveil is completely different, and that is exactly what Mercedes did to promote their night view assist, which is a new feature on their vehicles.
This new innovation makes it safer to drive at night. Pedestrians and other possible hazards become more visible to drivers, minimizing potential risks. To promote this, Mercedes went for this glow-in-the-dark silhouette on the back of several buses’ back windows.